How Creative Marketing Agencies are Shaking Things Up with AI-Generated Images and Videos (Plus Sample Prompt for Creatives!)
Let's be honest—creating jaw-dropping visuals and engaging videos for advertising is tough. Thankfully, Artificial Intelligence (AI) has swooped in like a superhero to save marketing agencies from countless sleepless nights. Now, marketers can generate incredible images and videos faster than you can say "robot takeover." Let's dive into some fun, approachable insights on how agencies are using AI to spice up their creative game.
AI Tools for Image and Video Creation
The beauty of these tools is in their simplicity and power. They're built specifically to help marketers visualize their wildest ideas, streamline creative processes, and deliver content faster and better than ever before. Whether you're crafting vivid images or cinematic short videos, there's an AI tool ready to be your new creative partner. So, creative folks, you no longer need to stress over deadlines. Here’s the latest lineup of your AI buddies, explained in plain English:
Midjourney – Think of Midjourney as your new "imagination assistant"—it transforms your wildest ideas into beautifully cinematic images. Whether you're picturing epic fantasy landscapes or ultra-modern cityscapes, Midjourney delivers visuals worthy of Hollywood.
RunwayML Gen-3 – Ever dreamed of making your own blockbuster video without filming a thing? RunwayML Gen-3 turns simple text descriptions into engaging videos. It's like directing a movie, minus the camera crew and diva actors.
DALL-E 3 by OpenAI – Need a quirky visual ASAP? DALL-E 3 is your quick and creative best friend. This AI tool translates your strangest, most whimsical requests into stunning visuals—no artist required.
Stable Diffusion XL – Want images that look like real life but better? Stable Diffusion XL effortlessly produces hyper-realistic images so convincing, your audience might question reality itself.
Pika Labs – Short-form videos are king on social media, and Pika Labs makes creating them ridiculously simple. Perfect for quick clips that can go viral faster than you can say "TikTok sensation."
Real-Life Examples: AI Marketing Wins (2024-2025)
Brands across industries are already riding the AI wave, finding innovative and eye-catching ways to engage their audiences through unique visuals and compelling storytelling. These campaigns not only showcase the creative potential of AI but also demonstrate how quickly brands can adapt to new technologies to enhance their marketing strategies. Let's explore some standout examples from recent campaigns that have successfully leveraged AI to leave a lasting impression:
Coca-Cola's "Dream in Color" (2024)
Coke dazzled audiences with surreal, dream-like videos created entirely with AI, making their ads as irresistible as their classic beverage.
Nike's "Future Footsteps" (2024)
Nike leveraged Midjourney to showcase futuristic shoe designs, capturing imaginations and generating buzz among sneaker enthusiasts worldwide.
L'Oréal's "Virtual Beauty" Initiative (2025)
L'Oréal embraced AI-generated visuals for personalized makeup trends, showing beauty enthusiasts how digital glam can be more exciting than traditional photography.
Spotify’s "Visualize Your Playlist" (2024)
Spotify transformed playlists into personalized visual masterpieces with Stable Diffusion XL, making listeners’ music choices visually unforgettable.
Gucci's "Virtual Runway" Experience (2025)
Gucci collaborated with Pika Labs to create stunning AI-generated runway videos, taking social media by storm and redefining how fashion is showcased.
Industry-Specific AI Prompts for Creative Marketers
Creatives often face the daunting task of translating abstract ideas into visually captivating content. AI-generated prompts can ease this challenge, quickly turning concepts into compelling visuals and engaging videos. Here’s tailored inspiration designed specifically for creative marketers across diverse industries, showcasing practical examples of prompts to spark immediate creativity using popular AI tools like DALL-E and Sora:
Automotive
DALL-E Prompt: “Generate a stunning image of our sleek new electric SUV driving smoothly through a futuristic urban landscape at dusk.”
Sora Prompt: “Create an energetic 15-second video highlighting the advanced technology features of our latest sports car, speeding through scenic mountain roads.”
Beauty
DALL-E Prompt: “Produce a vibrant, captivating image showcasing our latest lipstick shades on diverse models against a luxurious, elegant backdrop.”
Sora Prompt: “Craft a dreamy, 15-second video introducing our skincare line, featuring floating botanicals and glowing, radiant skin transformations.”
Energy
DALL-E Prompt: “Design a powerful visual representing renewable energy solutions, featuring solar panels on lush green fields under bright, optimistic skies.”
Sora Prompt: “Create a dynamic, short video illustrating the transition from fossil fuels to renewable energy, highlighting wind turbines and solar panels emerging from the landscape.”
Finance
DALL-E Prompt: “Generate an eye-catching image of our financial services depicted as a modern, sleek, digital interface seamlessly blending with everyday life.”
Sora Prompt: “Produce a clear, engaging video explaining complex financial concepts through visual storytelling, showcasing ease of use and customer satisfaction.”
Consumer Packaged Goods (CPG)
DALL-E Prompt: “Create an inviting, mouthwatering image of our new snack line arranged attractively in a vibrant, fun, family-friendly setting.”
Sora Prompt: “Craft a playful, memorable video showing families enjoying our CPG products during joyful, relatable moments at home and outdoors.”
With AI-powered creativity at their fingertips, marketing agencies are not just keeping pace—they're setting new standards for innovation and audience engagement. By blending technology with human creativity, brands can deliver visuals and videos that are not only compelling but uniquely memorable. The future of marketing looks bright so go ahead, embrace your new AI teammates and let the magic begin!
